It's easy to get lost in the day-to-day grind of being an enterprise salesperson. Prospect, Qualify, Close Deals, rinse and repeat. When times are good and you’re making your quota, times are good indeed, but when times are tough, they are very tough.

Unfortunately, in neither situation, do salespeople take a good hard look and prepare for the future. Further, in many companies, there isn’t a sales career ladder, and everything boils down to whether you can and will make your quota. In these situations, its up to you to make thing happen for your personal growth.

You MUST allocate time in your busy schedule to consistently work on building and growing your personal brand.

If not you, then who?

Tired of chasing unqualified leads and watching your quota slip away? In the high-stakes world of enterprise sales, efficiency is king. That's where your Ideal Customer Profile (ICP) comes in. Think of it as your secret weapon – a blueprint of your dream client, the 'unicorn' who truly needs and values your solution. By defining your ICP, you'll ditch the wild goose chases and laser-focus on the accounts most likely to close. This isn't just about finding any customer; it's about finding the right customer, the one who fuels your success and skyrockets your commissions. Ready to transform your sales strategy? Let's dive into how to build your ICP and leverage it with Account-Based Marketing (ABM) to close bigger deals, faster.

Sometimes the critical information is only found by asking the question after the question.